A Distinct Philosophy – Conceived by an Investor, For Investors

Investing should be about goals, not the markets.


Everything we do is to help long-term investors meet long-term goals in a way the industry hasn’t.

We refuse to accept that large losses and multi-year recoveries are necessary consequences of long-term investing.

We believe diversification alone is not enough. 2008 proved it.

We believe investors need, and deserve, a better way to solve the investment challenges of today and tomorrow.

Buy, Hold, and Hedge

Equity markets tend to go up over time, so we remain always invested.

Large losses may derail investors from their goals, so we remain always hedged.

Even the best investment plan is only as good as the investor’s ability to stick with it.

Smoothing the ride and avoiding big losses helps ensure they remain invested.


Our simple, yet innovative investment strategy directly manages risk in order to generate consistent returns and protect irreplaceable capital

Offense sells tickets, but defense wins championships.

Bear Bryant

Legendary U.S. College Football Coach

Randy Swan discusses his philosophy and how the Defined Risk Strategy is designed to address investment challenges of today and tomorrow.

By actively seeking to not lose big, we believe that investors will be better off in the long run.

Randy Swan

Founder, CEO, and Lead PM

Addressing Critical Investor Concerns

Our distinct philosophy lays the foundation of our goal-oriented approach to address investors’ primary concerns: achieving outcomes and retirement income.

With interest rates near all-time lows and stocks near all-time highs, investors are stuck between a rock and a hard place.

Learn about the impacts of this Dual Dilemma and what you can do about it.

You invest to achieve a desired outcome or goal.


See how consistency of returns through market cycles improves your chances of achieving desired investment outcomes.

The biggest concerns of retirees relate to income. Will I have enough income with such low interest rates? Will my retirement income last throughout my lifetime?


Discover a source of sustainable income that isn’t tied to bonds.

Lower volatility. Protection of capital.


See how a hedged-equity strategy can fit into a portfolio to help provide for these needs.

Buy, Hold, and Hedge

Our distinct investment philosophy drives our Always Invested, Always Hedged process.

Helpful Resources