A Distinct Philosophy – Conceived by an Investor, For Investors

Investing should be about achieving goals, not beating the markets.

Everything we do is to help long-term investors meet long-term goals.

That starts with improving the investor’s experience.


Even the best investment plan is only as good as the investor’s ability to stick with it.

Smoothing the ride and minimizing losses helps ensure they remain invested.

Always Invested, Always Hedged

Equity markets tend to go up over time, so we remain always invested.


Large losses may derail investors from their goals, so we remain always hedged.

Our simple, yet innovative investment strategy directly manages risk to seek consistent returns through market cycles and preserve irreplaceable capital

Offense sells tickets, but defense wins championships.

Bear Bryant

Legendary U.S. College Football Coach

Philosophy in Action

Our distinct investment philosophy drives our buy, hold, and hedge process.


The effectiveness of the hedge and degree of downside risk mitigation varies with market conditions. The Defined Risk Strategy can and does have periods of losses.

Randy Swan discusses his philosophy and how the Defined Risk Strategy is designed to address investment challenges of today and tomorrow.

By actively seeking to not lose big, we believe that investors will be better off in the long run.

Randy Swan

Founder, CEO, and Lead PM

Addressing Critical Investor Concerns

Our distinct philosophy lays the foundation of our goal-oriented approach to address investors’ primary concerns: achieving outcomes and retirement income.

With interest rates near all-time lows and stocks near all-time highs, investors are stuck between a rock and a hard place.

Learn about the impacts of this Dual Dilemma and what you can do about it.

You invest to achieve a desired outcome or goal.


See how consistency of returns through market cycles improves your chances of achieving desired investment outcomes.

The biggest concerns of retirees relate to income. Will I have enough income with such low interest rates? Will my retirement income last throughout my lifetime?


Discover a source of sustainable income that isn’t tied to bonds.

Lower volatility. Preservation of capital.

See how a hedged-equity strategy can fit into a portfolio to help provide for these needs.

Helpful Resources