The Swan Defined Risk Strategy

ALWAYS INVESTED and ALWAYS HEDGED.

Defined Risk Investing

 

The Defined Risk Strategy takes a different approach. Rather than relying on the stock-bond relationship to manage risk, the DRS combines full equity market participation with a continuous, actively managed hedge.

 

Uncapped upside. Active risk mitigation. No outcome windows. No reset periods.

 

Two keys to building long-term wealth — staying invested and managing drawdowns — in one strategy since 1997.

 

We’re in the business of growing and preserving irreplaceable capital.

We embrace the opportunity to support you in that mission.

How the Defined Risk Strategy Works

A Disciplined, Three-Step Process — Since 1997

 

The DRS follows a transparent, repeatable process applied continuously across five full market cycles:

  1. Invest in Equity – Passively invested in low-cost S&P 500 index ETFs for uncapped equity participation.
  2. Hedge the Portfolio – Actively manage long-term put options to hedge downside risk. Hedge is continuous, covering 100% of notional portfolio value, and is adjusted to changing market levels—no reset windows, no coverage gaps, no outcome periods.
  3. Seek Additional Return – Actively manage shorter-term options trades to help offset the cost of hedging and contribute to overall returns.

 

Our distinct investment philosophy drives our ALWAYS INVESTED and ALWAYS HEDGED approach.

A HEDGE IS NOT INSURANCE AGAINST LOSSES

The effectiveness of the hedge and degree of downside risk mitigation varies with market conditions. The Defined Risk Strategy can and does have periods of losses.

Differentiated in Structure & Style

 

Most options-based hedged equity strategies are passive: the hedge is set at inception, held to expiration, and adjusted on arbitrary intervals.

 

Meanwhile, most strategies cap your gains: Buffer ETFs cap your upside. Collar strategies sell it away.

 

The DRS differs in both structure and style: it uses separately funded long-term put options for hedging risk and an actively managed hedge that adjusts with market levels, seeking to capitalize on opportunities as they arise. Uncapped upside. No fixed reset intervals.

Why the Defined Risk Strategy?

 

Seeking a Better ‘Buy and Hold’

Investors struggle to ‘hold on’ when markets suffer big losses.

‘Buy and hold’ often becomes ‘buy and fold’.

 

So we seek to help investors hold on by

smoothing the ride and minimizing losses in bear markets.

After all, the best financial plan is one investors can stick with through market cycles.

 

Diversification alone is not enough.

“Market risk, also called, systematic risk, cannot be eliminated through diversification, though it can be hedged against.”            – Investopedia

“By actively seeking to not lose big, we believe that investors will be better off in the long run.”

Randy Swan

Founder, CEO, Lead PM

A Legacy of Success

The DRS was launched in 1997 to provide investors with a better way to invest over full-market cycles—generate consistent returns and avoid major losses in bear markets.

 

So how’d we do?

Defined Risk Investing

The success of our Defined Risk Strategy prompted us to apply it across multiple products and assets, providing investors with additional opportunities to use this time-tested approach.

Hedged Equity ETFs

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Hedged Equity SMAs

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Hedged Equity Funds

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Custom Portfolio Overlays

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Learn more about the available DRS investment structures, the strategy, portfolio implementation or other questions. Please contact our investment consultants for more detailed information.